Guangdong Xin Jin Cheng Ceramics Group Co., Ltd. was founded in 2007. After eleven years of precipitation and transformation, the company is now formed as a large modern ceramic group enterprise which sets research, development, manufacturing, marketing and service within one enterprise. In recent years, by increasing investment on production, research and development, introducing advanced management mode, constantly improving sales network and marketing system and vigorously promoting the cause of reform process, the enterprise and its brand have developed very quickly. Xin Jin Cheng Group now has four large production bases: first, Enping Xin Jin Cheng Ceramics Co., Ltd., which is located in Puqiao Industrial Zone, Shahu Town, Enping City, Guangdong Province; second, Guangdong Hong Sheng Ceramics Co., Ltd., which is located in No. 33, Manqiao Industrial Zone, Shahu Town, Enping City; third, Foshan Xiangyu Ceramics Co., Ltd., which is located in , Hefeng Village Industrial Development Zone, Nanzhuang Town, Chancheng District, Foshan City; fourth, Foshan Nanhai Xin Ya Ceramics Co., Ltd., which is located in Jin Ou Industrial Zone, Xiqiao, Nanhai District, Foshan City. These are large-scale modern ceramic production bases with more than 30 large-scale modern kiln production lines and over twenty professional polishing glaze production lines. The annual production capacity of this enterprise can exceed 100 million square meters with total area of warehouse covering more than 2000 mu. Its production lines are equipped with more than twenty advanced HD inkjet printers, 398 meters wide body kiln, more than 80 sets of international leading large tonnage press, new tile intelligent detection system and other advanced equipments. Through years of unremitting efforts, large-scale specialized production base, the company's product sales center are in many distribution area of the country. The Group Enterprise has thousands of terminal stores, and its products are exported to Europe, America, Australia, Southeast Asia, Middle East and other countries and regions with its reputation wildly spread all over the world. renowned world-renowned. Since the establishment of the company in 2007, it adhered to the principle of science-based and technology-oriented, technology-developed, trained management of high technology talents and empower itself with research and development capability. Since its inception, the company has passed the following certifications: SO9001: 2008 quality management system certification; ISO14001-2015 environmental management system certification and "GB / T23331-2012 / ISO50001: 2011 energy management system certification" and other certificates. Five core brands of the group simultaneously develop and the company and the company respects the core value of "to create value, to innovate and cooperate, to achieve win-win development,”; also, it achieves a modern office environment, the balance of organization, the resolution of problems, the simplification of process, adhere to the management concept of " Leading products, Channel-emphasized and Market-oriented” to provide the young generation with a better home life.
Xin Jin Cheng Group formulated a quality policy of "scientific innovation, refine production, aggressive working, customer satisfaction achievement" and environmental policy of "energy conservation, environmental protection and law-abiding, thorough treatment and scientific innovation". The Group strictly comply with quality/environmental management system requirements to improve product quality and environmental standards, then realizes the connection with enterprise and international standards. The brand under the company has won A-Class Taxpayers issued by Jiangmen State Taxation Bureau and Jiangmen Local Taxation Bureau, the The Third Class Enterprise of Safe Production Standardization, the Advanced Quality Management Enterprises of Guangdong Province, the Credit Enterprise of Guangdong Province, the AAA-Class Credit Enterprise, the Credit Enterprise, the Chinese First-Line Ceramic Brand, the AAA-Quality Service Reputation Enterprises as well as other honorary titles.
In 2009, Guangdong Xin Jin Cheng Ceramics Group Co., Ltd. invested Foshan Xiangyu Ceramics Co., Ltd. and set the Xiangyu brand, which is famous in Foshan ceramic industry as a newly established brand. The enterprises equips itself with strong research and development capabilities and production strength. The principle of "a new pottery boutique make the achievements of high-end quality of life model" is constant pursuit of Xiangyu ceramic. Xiangyu ceramics committed itself to creating perfect product, so that consumers may enjoy life of good quality. The main products are: simulation marble, soft marble, modern antique-made tiles, tiles, quintana marble, diamond marble, super-glaze, King Kong crystal, thick white polished tiles, polished tiles and other series. At the same time, technological innovation and the idea of innovation are under the process so that products are constantly upgraded, new sheet and antique-made brick new products are developed. In 2017 the grand launch of new negative ion health products has made the best use of healthy and environmentally friendly home concept! Xiangyu ceramic brand product structures are diversified: the type colors are rich and new products are new fashion, beautiful, generous with good anti -fouling performance. The introduction of the products and a variety of specifications may meet the needs of different consumers. And its products are widely used in high-end residential home decoration, even luxury villas, five-star hotels, entertainment venues, senior clubs and other large space so as to enhance the grade; therefore, its products are the first choice of high grade. Moreover, The brand has won the National Advanced Quality Management Enterprise, the Chinese Famous Brand , the Chinese Green Products and the Chinese First Class Ceramic Brand. In 2017, Xiangyu ceramics is ranked in the thirteenth session of Annual Excellent Brands of Chinese ceramic industry, the Top Ten Ceramic Enterprises in Foshan and the Foshan Top Ten Modern Antique-Made Brick Enterprises. Meanwhile, the company made strategic cooperation with CCTV, Voice of China and Phoenix Satellite TV. Enterprise development reached to a new age and now integrates brand strategy in full efforts so as to enhance brand awareness for the marketing system, bringing new breakthrough point for the market and providing more powerful win-win business opportunities.
Xiangyu ceramics, it not only undertakes classical to modern concept, but also integrates tradition and fashion, viewing from internationalization vision, making “the world is never limited by ceramics” of Xiangyu ceramic with the essence of product quality, the advance of research of development, the beauty of space art.